Ch.11- Developing and Managing Products

  Native Instruments stepped outside of the box and looked at it's competitors in drum machines. They've collected information and found different ways to improve drum machines and make it much easier to compose and or produce music. They introduced the world to the Maschine. The innovation of the Maschine sets Native Instruments' competitors way behind them. They then  came out with a smaller version, Maschine Mikro, which targeted more costumers because was easier to carry . In 2012 they revised the original blue prints of the Maschine and came out with the MK2 Groove station,which has the same design as the Maschine just improved with different color pads that light up, and other new features. They also released an MK2 Mikro which is a smaller version of the MK2 Groove station. A new product is a product new to the world, the market, the producer, the seller, or some combination of these. Native Instruments made additions, improvements, and revisions to an existing product.
     Feedback is what helps a product's growth. Without it the company doesn't know whether the product is good or bad. When the first Maschine came out, the product limited consumers to create music. Now the latest software provides color coding, new effects, time stretch, and workflow improvements. Since they've added time stretch more artists and producers are updating their drum machines and equipment to Native Instruments' products.