Ch.10 - Product Concepts

Native Instruments has a wide product mix. Since it is a music production company, the company provides the customer with everything  they need from software programs to production software such as their product Maschine, which consists of 16 square pattern that loop music samples when it is being stored into the production product, which allows the music composer to mix as much music patterns as the person pleases. It also comes with turntables for DJs, Midi Keyboards and so on an so forth. Although it could be expensive, consumers can buy these products for lower prices in music stores such as Sam Ash, Guitar Center and etc.