A retailer is a intermediary that sells mainly to the consumer that is purchasing the product. Mainly the retailers that sell Native Instruments based products are either from Sam Ash or the Guitar Center. Consumers can purchase their items on their main website at http://www.native-instruments.com/en/ but their prices are usually a little too expensive ($700-$1000) whereas if the consumer went to Sam Ash or Guitar Center, they would get it for a cheaper and more reasonable price.
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