Ch.17 - Personal Selling and Sales Management

Native Instruments has different ways of providing their music and audio equipment to the consumer and providing a personal relationship. One way that Native Instruments does this is subscriptions. When one is subscribed to the website, the consumer can have the latest updates of either the new products that are releasing, sales on products or for news updates regarding the company Native Instruments. These updates can be obtained via email.

Ch.16 - Advertising, Public Relations and Sales Promotion

Native Instruments every now and then has discounts on their products and using their slogan "the future of sound" to advertise their products. However, the best way to get Native Instrument products is from retailers and distributors such as Guitar Center and Sam Ash. From these distributors, consumers are able to buy music products for a cheaper price if one were to buy Native Instruments products.

Ch.14 - Marketing Channels and retailing

           A retailer is a intermediary that sells mainly to the consumer that is purchasing the product. Mainly the retailers that sell Native Instruments based products are either from Sam Ash or the Guitar Center. Consumers can purchase their items on their main website at http://www.native-instruments.com/en/ but their prices are usually a little too expensive ($700-$1000) whereas if the consumer went to Sam Ash or Guitar Center, they would get it for a cheaper and more reasonable price.

Ch.6 - Consumer Decision Making

Consumer behavior correlates to how consumers make purchasing decisions and how they consume or make use of these purchased goods or services. For instance, one way that Native instruments draws the attention of an amateur or professional music composer to consume their product is with their slogan, "The Future of Sound." Provided that music composers are always looking for the best producing tools and sounds to create good music possible, a slogan like "The Future of Sound" can psychologically make the consumer feel like buying their product will help them achieving their goal in making the best music that the consumer could possibly make.

Another way Native Instruments gets consumers to buy their products is by getting artists and/or well known music composers to sponsor their products. For example, NO I.D. , a hip hop music composer that is known for producing several instrumentals for people such as Jay Z, has a Native instruments product known as the Maschine, which is a music composing hardware that allows you to create an infinite amount of electric sounds and drum patterns to sequentially create a musical instrumental track. The fact that No I.D. has this in his studio can make another music composer buy the same exact product since No I.D. has one, especially if that person favors No I.D. 's way of composing music. Here's a video of the producer No I.D. breaking down how he was able to create an instrumental with a sample using Native instruments.
https://www.youtube.com/watch?v=FfCXGOakm8g&index=5&list=PLA33DAC367E40FE03