Ch.5- Developing a Global Vision

Native Instruments has grown its manufacturing companies throughout the world because of its growth due to the transition to electronic based music. Since Native Instruments is the leading manufacture of computer audio based music, it has been able to expand its offices from its home office in Berlin, Germany to places such as Tokyo, Shenzhen, London, and even here in U.S. located at Los Angeles, California.

Ch.4- The marketing enviornment

 Since Native instruments is a company based solely on music production, the target market that they specifically focus on is people that actually make music or have an interest in spending money on music like products, whether it would be Djs, music producers, or just an ordinary person that like to compose music.

Ch.3- Ethics and Social Responsibility

Native Instruments believes in providing people with the most effective and highest quality sounds and music kits for successful music and audio quality possible. One of their ways of doing so is education wise, donating their products to music production based colleges such as Manchester Midi School, Berklee College of Music, and SAE institute.

Ch.2- Strategic Planning for Competitive Advantage

Native instruments today is currently one of the most famous companies today that provide music production tools for DJs and Music composers in general. Native instruments came about in 1997, when music and audio production transition to computer or "the box". Native Instruments to this day is still relevant because of its consistency of providing electronic devices for music composers such as Maschine, which is a groove production machine that consists of sample sound kits such as piano, synths, drum kits, vocals, and so on. There are other groove machines out there as well such as mpc, korg, casio, etc. However unlike these machines, Maschine actually the ability to make patterns within the machine and alter the frequencies of certain drum loops and piano patterns without the need of a computer audio program (although a computer can be used for a Maschine). Its simplified to where anybody can be able to learn how to compose music and create the best track possible from a professional music composer to an amateur. In fact, since the music making process is less complicated on the Maschine, certain music producers like Ski beatz use maschine because it gets the job done quicker. To conclude this, Native Instruments create music productions tools that make it easier for music composers to create, record, sequence and process instruments in the composing process, which as a result allows them to create revenue.

Ch.1- The Overview of Marketing

Mission statement:

Native Instruments is a leading manufacturer of software and hardware for computer-based audio production and DJing. The company's mission is to develop innovative, fully-integrated solutions for all musical styles and professions. The resulting products regularly push technological boundaries and open up new creative horizons for professionals and amateurs alike.